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The first Teenage Mutant Ninja Turtles movie, released in 1990, grossed over $200 million worldwide, setting a new record for a release by an independent studio. By 1990, the Turtles had become one of the best-selling toys ever, and the cartoon show was the top-ranked Saturday morning kids show in the US. And from an initial 3,000-piece order, Teenage Mutant Ninja Turtles went on to become one of the greatest success stories of the industry. Despite an unenthusiastic reception, Playmates pushed forward with the line, funding the first five episodes of the cartoon series. Playmates introduced the Turtles, then an unknown property, at the 1988 New York Toy Fair. The initial success of Cricket was quickly followed by one of the greatest hits in the history of toys – Teenage Mutant Ninja Turtles. Two years later, Playmates had its first big success in promotional toys with Cricket, the first ever interactive doll to be brought to the mass market. A portion of the capital raised was used to establish a new marketing and distribution center in California, with the goal of preparing the Company to enter the promotional toy segments of the industry. In December 1984, Playmates became the first toy company to list on the Hong Kong stock exchange, under the ticker 0075. In 1978, Playmates took an important step toward becoming a global toymaker by establishing a sales force in Boston to market and distribute its own lines of dolls and preschool toys, Li’l Playmates. By the mid-1970s, Playmates had earned a reputation as a leading supplier of top quality dolls. The Company was founded as Playmates Industrial in 1966, as primarily a doll manufacturing subcontractor for US and European toy marketers.